Develop and implement social media strategies to increase brand visibility and engagement for derma products across platforms such as Instagram, Facebook, Twitter, and LinkedIn.
Create compelling and on-brand content including posts, stories, videos, and campaigns to captivate our target audience.
Monitor social media channels, engage with followers, and respond to inquiries or comments in a timely and professional manner.
Collaborate with the marketing team to align social media initiatives with overall marketing goals and campaigns.
Analyze social media metrics, track performance, and generate reports to optimize strategies and improve content effectiveness.
Stay updated with industry trends, competitor activities, and emerging social media platforms to recommend innovative approaches.
Requirements:
Bachelor's degree in marketing, Communications, or a related field.
Proven experience (1 years) in social media management, preferably within the beauty, skincare, or derma product industry.
Strong understanding of various social media platforms, their respective audiences, and best practices.
Excellent written and verbal communication skills with a creative flair.
Proficiency in using social media management and analytics tools.
Passion for and knowledge of derma products, skincare trends, and beauty industry dynamics.
Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.
Female candidate preferred due to the nature of the products and target audience.