Key Responsibilities:
1. Social Media Management:
Assist in managing and growing our social media presence across platforms such as
Facebook, Instagram, Tiktok, Youtube, and LinkedIn.
Create engaging content including posts, stories, and graphics to increase brand visibility and engagement.
Monitor social media channels, respond to comments, and engage with our online community.
2. Content Creation:
Collaborate with the marketing team to brainstorm and develop creative content ideas for blogs, email campaigns, and social media.
Write compelling copy for various digital channels to attract and engage our target audience.
Assist in the creation and editing of multimedia content such as videos and infographics.
3. SEO and Website Optimization:
Learn about search engine optimization (SEO) techniques and assist in optimizing website content for improved visibility and rankings.
Conduct keyword research and analysis to identify opportunities for content optimization and improvement.
Assist in monitoring website performance using tools like Google Analytics and providing recommendations for optimization.
4. Digital Advertising:
Support the management of digital advertising campaigns across platforms like Google
Ads and social media ads.
Monitor campaign performance, analyze data, and provide insights to optimize campaign effectiveness.
Present ad reports
Assist in budget management and allocation for digital advertising initiatives.